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ABOUT RACHEL 

Rachel has spent 30 years driving commercial and company growth across sectors, primarily tech and software as a service, always for other people, as commercial director and also as CEO. The first 10 were in manufacturing, and the next 20 in tech and SaaS, including machine learning and AI, and she now only works with people who make her smile, where they can work together and enjoy doing so.

 

B2B still needs a focus on the C - if it doesn't work for the end user, then it won't work well for long; having worked this across a wide range of verticals, including loyalty, FMCG, proptech, ecommerce, gamification, steel and lingerie, Rachel has also seen that the values of generosity, expertise, transparency and decency apply everywhere and has used these to grow and scale businesses, both from start up and those already with turnover.

She has gained wide experience with investors in VC, angel and some PE networks, believes in making introductions for mutual benefit and loves meeting new people and making connections. Curiosity, courage and coachability are the 3 main areas of her work; keep asking questions, avoid complacency and ask the questions you may not want to hear the answers to. Keep learning and you can be coached, and coach your own clients and colleagues. This is sales and growth, but maybe not as you know it.

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RACHEL'S
TESTIMONIALS

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Emma-Louise

Founder, InHouse Health 

Rachel has greatly supported me since our meeting at a pitch event over 18 months ago. For some reason Rachel's voice always calms me and makes me feel safe. Rachel has such a beautiful soul and is an incredible business woman (yes, you CAN be both)

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Rachel Jones

Founder, SnapDragon 

Any business engaging with Rachel will thrive - this I can absolutely guarantee from personal experience. We loved your input at SnapDragon and benefitted hugely, thank you, thank you. 

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Libby Tanswell-Gidney

Founder and CEO of Ove Care

Rachel has been an amazing support in helping me grow my company Ove Care. With her incredible intros, she has connected me with invaluable people and has been the driving force in helping to spread the word about Ove with schools and councils. She’s also a constant source of fresh ideas in our meetings and I couldn’t ask for a better champion for Ove—thank you Rachel for your unwaivering support to me and our mission at Ove.

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Tony Paskin

Director and Founder of Ontaro Ltd

Had a meet-up with Rachel just to get access to her knowledge & experience. Rachel didn’t disappoint. She got what we were doing & wanted to achieve. Rachel gave valuable & honest feedback and a direction. While we only had an hour or so it was crammed full of help, advice & direction & followed her suggestions through with an email confirming what we talked about. And the help keeps coming too. Before, I had never met Rachel before and would like to say what a nice person she is 🙂

Let's Chat

Chat with Rachel for personalised assistance in propelling your tech or SaaS business to new heights.


Email: Rachel@rachelswann.com
Phone: +44(0)7793 846363

 

Company registration number: 16042121
 

SOCIALS

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© 2025  Rachel Swann Advisory Ltd

All rights reserved.

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